Digital Demand Generation manager
Desoutter Industrial Tools
Saint-Herblain, Loire-Atlantique
To acquire new customers across digital channels and enhance engagement for profitable business growth, we are currently seeking a Digital Demand Generation Manager to join our international industrial company, based in Saint-Herblain near Nantes (44).
- Role: Implement decentralized acquisition strategy for initial customer journey stages.
- Reporting: Directly to the Digital Acquisition and Engagement Manager
- Primary Responsibilities: Design, implement, and monitor acquisition strategy within the international customer centers.
- Main Challenge: Ensure a consistent flow of qualified leads for international sales teams to facilitate WebMarketing follow-ups through appointment scheduling.
- Team: Valued member of the 10-person Digital Customer Experience team at our Head Office.
- Collaboration: Close work with digital correspondents in international customer centers and collaboration with marketing teams globally.
Day-to-day work
75% Optimization of the digital acquisition strategy in the brand awareness and conversion stages:
– Global analysis of existing strategies and recommendations: Data analysis (touchpoints, MQL), KPI tracking of existing campaigns, Dashboard improvement.
– Activation of current product and segment digital campaigns on various digital channels: SEO optimization, SEA action proposals, website optimization, nurturing program, webpersonalization, creation of additional inbound content, creation of social network posts
– Support for targeted Key Account campaigns (via LinkedIn Sales navigator) in collaboration with sales teams.
– Cross-functional management of international digital teams to support them in activating digital campaigns: assistance with strategy, support, training, analysis, sharing of best practices, monitoring of translation rates, assistance with campaign creation on Marketo/SalesForces.
– Monitoring of new acquisition levers (tools, platforms, AI, etc.).
25% Launch of a digital product campaign:
– Determination of campaign KPIs and objectives
– Creation of content for a new product campaign: Creation of inbound articles, case studies, video, images in collaboration with external or in-house service providers, Social media, emailing
– Launch, Planning, Budget, Monitoring
Profile required
Qualifications:
- 5 years of higher education in industrial and marketing/digital fields.
- Minimum 3 years of successful digital acquisition strategy experience in B2B industrial settings.
- Proficiency in data analysis and marketing automation platforms.
- Fluency in English and French for daily communication with international teams.
Skills:
- Cross-functional management expertise.
- Motivational, challenging, and monitoring abilities for international team collaboration.
- Result-oriented and rigorous approach to work.
- Creativity and curiosity about digital tools
- Ability to handle multiple tasks in deadline-driven settings.
- Autonomy and proactive mindset.
Even better!
You know Marketo, Google analytics, Google Ads, SalesForce, Data Studio.
You have a Strong attention to detail and design aesthetics. Excellent written communication skills
In return we offer you :
- Plenty of opportunities to grow and create growth for business as well as people;
- Potential to influence and see your ideas realized;
- A friendly atmosphere based on inclusion, diversity and strong ethics;
- Access to a global network and to be part of a great team in an exciting business area.
On our site in SAINT HERBLAIN (44), a community of more than 330 enthusiasts evolves on the professions of Operations, R&D, Marketing, Sales and much more. On a global scope, we design, manufacture and market assembly solutions and industrial tools for our customers in fields such as automotive, aeronautics, general industry, light assembly, petrochemicals…
Desoutter Industrial tools is a global leader in electric and pneumatic assembly and drilling solutions serving with a wide range of manufacturing operations, including Aerospace, Automotive, Tiers, Off-Road and General Industry. Our solutions are completely dynamic and are all being delivered to factories around the world. The Desoutter mission is to provide transformation and continuous value to every manufacturing environment. This opportunity will give you exposure to working in a Group that is sustainable, innovative and a global market leader with over 39,000 employees worldwide. If you are looking for a challenging and rewarding role in a dynamic organisation, we would like to hear from you.
Joining us also means joining the Swedish group ATLAS COPCO: 43,000 employees, 11 billion euros in turnover, present on 5 continents, expert in innovative products and services in the fields of compressors, vacuum solutions, generators, electric and pneumatic tools, assembly systems.
And why choose us ?
For the right candidate, we have much to offer:
- We are a global and profitable and sustainable company, a market leader in our segments, with innovation very much at the centre of everything we do.
- Our customer centric working environment is very much open and transparent. We strongly believe that with freedom comes accountability, with diversity comes success and with collaboration comes results.
- We are proud of our attractive career offer, which alongside challenging and purposeful jobs, encourages international assignments through our open Internal Job Market and offers multiple career tracks, together with many valuable opportunities for training and development.
- Advantages: RTT, health insurance, profit sharing, restaurant title, CESU, Home office agreement.
The position is based in Nantes (Saint Herblain – 44).
We look forward to your application!
Desoutter Industrial Tools
Founded in 1914 and headquartered in France, Desoutter Industrial Tools is a global leader in electric and pneumatic assembly tools serving a wide range of assembly and manufacturing operations, including Aerospace, Automotive, Light and Heavy Vehicles, Off-Road, General Industry.
We have opportunities across many functions, designed to develop your skills in a wide range of roles and enhance your career.