Global Brand Manager Varilux H / F
France
Charenton-le-Pont, Val-de-Marne
Full-time
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
We currently have an International Brand Manager career opportunity at our Charenton (France) location within our Global Lens and Categories Division.The job position is within the brands team, reporting to the Varilux Marketing Director.
You will be in charge of supporting the growth of our iconic brand Varilux, through multiple channels assets with a strong focus on ECPs / prescribers. The brand has revised its strategic positioning and defined a new manifesto to support its vision by 2030. To achieve this shift from a leading and highly expert brand of progressive lenses to a 40+ vision care leader and disruptor of the presbyopia solution category, we need to open several strategic projects in close relationship with R&D and medical marketing.
Brand strategy:
-Participate to the marketing strategy definition to accelerate the brand/market growth through Varilux product portfolio, marketing positioning, brand innovation.
Technical Marketing:
-Strong collaboration with R&D to build new and impactful BtoB stories
-Convert technical knowledge to marketing campaigns and products
-Work closely with the Medical Marketing team to develop new and impactful prescribers assets
-Develop marketing materials with technical product support and participate in products demonstration
-Create, roll out and maintain technical content such as demos, videos, workshops, tutorials, whitepapers
-Take into account key third parties such as Managed care or KOLs to maximize Varilux opportunity
-Collaborate with market consumer & research experts to co-design studies and test needed for innovation
-Work closely with Instruments and IVS to innovate on the consumer journey
Innovation strategy:
-Strong collaboration with R&D by identifying consumer-centric innovations, Business Case justification, including opportunity sizing and product definition
-Collaborate with market consumer & research experts to co-design studies and test needed for innovation
-Support and follow-up of markets / business units launches worldwide while ensuring the consistency of defined strategy
-Sales and qualitative feedback monitoring to track performance and identify opportunities; reporting and presenting on data.
Communication:
-360° communication plan towards ECPs, prescribers to support and accelerate Varilux growth
-Work closely with Professional Relations manager to engage medical and scientific communities on key Varilux topics
The ability of the selected individual to bring a strategic vision, to have a strong impact and drive, to be results oriented, to meet strict deadlines within a high pressure environment, to build on market feedback and to federate a project team will be key to succeed in the mission.
Requirements for the position:
– Optical knowledge and understanding is mandatory
-Business or Marketing degree is key. Double engineering and marketing degree is a plus (Engineering degree in Optics/ Msc in Optometry/ Optician diploma)
– At least 3 years of experience in marketing, business, development, excellent understanding of the marketing mix
– Experience in developing product concepts and brand positioning
– Fluent English required
– Empathy towards different targets. Ability to build consumers approach as well as operational BtoB marketing actions
– Power Point & Excel skills
– Proactive, autonomy
– Ability to collaborate effectively with a large number of players (regions, R&D, communication agencies) all in an international environment
– Ability to convince, influence, federate and make decisions
– Ability to structure a strategic recommendation as well as to build and share a vision on the topics
– Excellent oral and written communication skills and interpersonal skills